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Audiovisual advertising: recommendations for a more level playing field

Communication and Media
Date: Wednesday, 03 April 2019 14:00 - 17:00

Venue: The University Foundation

This event will present the results and policy recommendations of our research project ‘The playing field in audiovisual advertising: What does it look like and who’s playing?’

This new report, led by CERRE Research Fellow Sally Broughton Micova analyses the competition for advertising and sponsorship revenues between various producers and disseminators of audiovisual content. It investigates the playing field of audiovisual advertising in which both legacy audiovisual media services and new online services are operating.

Speakers include:

  • Anna Herold, Head of Unit 'Audiovisual & Media Services Policy', DG CNECT, European Commission

  • Karim Ibourki, Chairman, CSA (Belgium) & Vice Chairman, European Regulators Group for Audiovisual Media Services

  • Sally Broughton Micova - Research Fellow, CERRE & Lecturer, University of East Anglia

  • Martin Cave, Joint Academic Director, CERRE & Visiting Professor, London School of Economics

  • Nina Elzer, Senior Public Affairs Manager, European Association of Communications Agencies

  • Tristan Gijsenbergh, Public Affairs and Policy Officer, European Advertising Standards Alliance

  • Sabine Jacques, Senior Lecturer, University of East Anglia

Join key actors from the media and digital sectors including industry players, regulators as well as representatives from the EU institutions to discuss the findings of this new research.

 

Email
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All Dates


  • Wednesday, 03 April 2019 14:00 - 17:00

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