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Modernising Cultural and Creative Industries within the EU: Discussing the New European Agenda for Culture

Education and Culture
Date: Wednesday, 06 February 2019 10:00 - 16:30

Venue: Thon Hotel Brussels City Centre

Cultural and Creative sectors occupy a significant place in today’s European economy, by contributing to innovation, investment, digital modernisation and cultural tourism. The Cultural and Creative Industries (CCIs) generate indeed around €509 billion per year, representing 5.3% of the EU’s total GDP and employ 12 million full-time jobs, which constitutes 7.5% of the EU’s employment and the third largest employer sector in the EU (European Commission, 2018). More than the economic value added to the EU’s GDP, cultural and creative sectors promote the European culture within and beyond the EU’s borders. In a political context characterised by the questioning of the European project, cultural and creative sectors have the potential to strengthen the European identities, cultural diversity and values; favour the critical thinking and build bridge between art, culture, business and technology in order to bring the European citizens closer.

In the last years, the EU has developed various projects in the framework of the 2015-18 Work Plan for Culture and the 2020 Horizon programmes to finance and support Cultural and Creative Industries. However, market fragmentation, insufficient access to finance and uncertainties in salaries conditions continue to undermine the cultural participation and development. In response to the Council’s invitation to do more in the cultural sector, in May 2018 the European Commission adopted a proposal for a New European Agenda for Culture. The New Agenda aims to harness the power of culture and cultural diversity for social cohesion; bolster the common European identity; support jobs and growth in cultural and creative sectors and to strengthen international cultural relations.

With the evolution of globalisation and digitalisation in modern life, the New European Agenda for Culture embraces the innovation in cultural and creative sectors. This goes with the adaptation of education and training to address the technological and business skills deficit and bring about evolution in the cultural sector. Moreover, it is currently assessed that there is a need for continuous assessment to ensure that the regulatory framework complies with intellectual property rights, consumer protection, online distribution and the establishment and operation of business rules in a digital era.

This timely symposium will evaluate recent initiatives and policy developments in the field of Cultural and Creative Industries from the EU to tackle the emerging challenges to the sector. Participants will exchange views, perspectives and good practices on the possible strategies to tackle these challenges, and will debate the role of CCIs in national politics, education, international communication and social inclusion.

Delegates will:

  • Find out about the European initiatives to boost the CCIs sector, such as the New Agenda for Culture of 2018.
  • Discuss the CCIs’ role in creating social cohesion and mutual identity within the EU
  • Explore ways to adapt to the changes in the creative and cultural sectors in a global and digital era
  • Identify ways to get access to the European market for companies operating in the CCIs
  • Analyse methods to tackle current challenges in the cultural sectors such as artists’ mobility and contract stability
  • Learn from good practices of other members states aimed at supporting the creative and cultural sectors based on cultural exchanges


09:15 Registration and Morning Refreshments
10:00 Chair's Welcome and Opening Remarks

Analysing the European Legislative Framework: Facilitating European Cultural and Creative Industries Development within and outside the EU

  • Assessing the EU Current Framework and Projects for Cultural and Creative Industries  
  • Discussing the Commission’s Proposal for a New European Agenda for Culture
  • Meeting Financing Needs: Optimising Available Funding
  • Supporting the European CCIs Abroad to Ensure a Comprehensive International Cultural Representation
10:50 First Round of Discussions
11.30 Morning Coffee Break

Strengthening the Cultural and Creative Sectors Across the Member States 

  • Exploring the Dynamics of a Changing Market: Reducing the Market Fragmentation 
  • Addressing Opportunities for Small Innovative Companies and Obstacles for the Traditional Ones
  • Addressing Cross-Border Challenges: Ensuring Mobility and Secure Working Conditions for Culture Professionals
  • Assessing and Sharing Good Practices in National and Local Levels
  • Recognising the Potential of Culture and Creativity for a Sustainable Economic Development, Peace and Tolerance
12:20 Second Round of Discussions
13.00 Networking Lunch

Modernising and Innovating Cultural and Creative Sectors in a Digital Era

  • Realising the Potential of Digital Cultural Heritage in Creating Social Cohesion and Innovation
  • Facilitating the Creativity Process:  Towards more Effective Cultural and Creative Sectors
  • Looking into the Changes in Author Rights Management, Remuneration and Producer-Client Relations
  • Boosting Synergies between Education and Culture by Strengthening Technological and Business Skills Needed in CCI Sectors  
14.40 Third Round of Discussions
15:20 Chair's Summary and Closing Remarks
15.30 Networking Reception and Refreshments
16.00 Symposium Close





Avenue du Boulevard 17, 1210 Brussels


All Dates

  • Wednesday, 06 February 2019 10:00 - 16:30

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